Agile transformation and digital technologies business executive (Thinker & Doer), with 25 years of Design Thinking experience in the high-tech sector of the digital economy, with positions in sales, marketing, business development, strategy, consulting and alliances management, applied to multiple geographies: Western-Europe, USA, China and Middle-East.

Operational experience in digital technologies implementation (Enterprise 2.0, Social Business, Social Technologies, Digital Marketing, IT, Mobile, Internet, Broadcast, Network & Telecom, Web/Video Conferencing, Cloud Computing, Digital Enterprise Collaboration Platforms), as well as business models and go-to market models in B2B, B2C and B2B2C ecosystems.

Several impactful realizations, including driving the press industry to move from analog to digital production (Apple: 90% marketshare), launching the first internet catch-up TV services in Europe (BBC and RTL Group), and the business model pivot of the postal digital identity and digiposte, the personal digital assistant for Groupe La Poste.


Value Proposition

The massive adoption of digital and derived technologies by multiple ecosystems is eventually driving an accelerating and perpetual change in our society, it’s the digital transformation, together a challenge and the way to benefit from opportunities for individuals and organisations.

In this new context of combined uncertainty and ambiguity, I leverage digital to assist you with your development, in the frame of a "Design Thinking" approach, putting human at the center of all projects.

My goal is to progressively drive you to adopt a new posture to guarantee your adaptation to both present and future changes while accelerating your development with digital.

According to your digital maturity, I propose a journey to understand how digital impacts you before acting. I realize diagnostics to produce strategic recommendations, before deciding together which action to take and which lever to use.

The levers of digital development are: "attractiveness" (what you sell), "differentiation" (how you sell it), and "competitiveness" (how you do your job). All can be powered with digital, for the best development result. Often all are eventually activated, successively or simultaneously, to maximize the impact on your development.

By acting as your "sparring-partner", and providing concrete expertise and actionable advice, my role is to accelerate the combined adoption of digital and a new posture, to transform you into an agile, flexible, performant and learning individual/organisation, eventually adaptable to perpetual change.

Summary (one A4 page)
Presentation (slides)
DigitalBusiness.Design (web site)


In the frame of the past 30 years, I worked for several organisations: Atos (3 years), Apple (9 years), Gemalto (6 years), Newscorp (3 years), Adobe (5 ans), before becoming "Digital Business Designer" in 2012, eventually managing multiple consulting missions. I worked for Groupe La Poste as an exclusive client (2 years 2014-2016) on an interesting project within the digital business unit of La Poste. Late 2016, I returned to a multi-client activity.

From all these experiences, I keep 4 impactful achievements for La Poste, Adobe, Gemalto and Apple, above the others...



Looking back in the mirror, I realized that my professional experience articulates around 3 different periods, first as “Marketing Technical Expert” for Atos and Apple, second as “Strategist-Business developer” for Gemalto, Newscorp and Adobe, and third as “Digital Business Designer” for different organizations among which Valtech and Groupe La Poste.

Since years, I rely on Design Thinking, to drive my clients to adopt the use of our technologies, in the frame of their business activities, around the 3 axis desirability (for human individuals, creating experiential innovation), feasibility (leveraging technology to create something new, sometimes disruptive), and viability (building economical viable business in the frame of an ecosystem).

The unifying thread in my professional journey is the arrival of digital technology in existing ecosystems (Information Technology, Media, Mobile, Television…). It started with the migration of analog press production systems to full digital (Apple); the ignition of mobile internet (Gemalto) with a key role of the smartcard (SIM in GSM) to enable new business models with Nokia, Orange and Vodafone; the analog-to-digital evolution of television with new services like catch-up TV and video on demand (VOD), bringing new challenges for content protection (Conditional Access System and Digital rights Management), and requiring new user experiences and interfaces (to navigate and leverage 200+ digital channels, and not feeling like “drinking at the fire hose”); new content distribution and monetization models over the open internet, way beyond the usual proprietary networks, with BBC and RTL (Adobe); and more recently with La Poste and its profound digital transformation, in a very large group started back in 1477 under king Louis XI.

Marketing Technical Expert (1987-1998)

During 3 years with Atos as system engineer, my focus was to interconnect micro-computers with mainframes (IBM 370, Cluster of VAX…), to feed desktop applications from SQL databases and enterprise transactional systems. It’s at Apple’s technical division which I build a growing a new expertise by taking the marketing turn, and promote Apple technologies developed in California (Apple Europe), partners certification to sell it, such as Newton, Pippin and other solutions during 9 years in total. At the end of my Apple years, I’m focused on publishing business activities, and I lean all about public presentations and how to make it theatrical with for whom I become the keynote show director in november 1998 during Apple Expo Paris.

Strategist - Business Developer (1999-2012)

At the end of my Apple period, I am focusing on publishing market development activities. I join Gemalto early 1999 where I develop the whole business development activity for the telecom business unit of the group, before taking responsibility of its strategy.It’s with Gemalto that I work with mobile telecom operators (Orange, Vodafone…) and device manufacturers (Nokia, Motorola…) in the frame of the standardization bodies (GSMA, W3C, ITU, ETSI…) on the creation of new standards, I manage a European Union program (T2R), which objective is to architecture an ecosystem enabling new mobile internet services with actors such as banks, distributors, media...

I continue on this path combining strategy with business development and technology mastering when joining Newscorp, where I mix cryptography technologies (CAS, DRM), with the middleware for set-top-boxes that permit the deployment of digital TV for Pay TV operators.

When I join Adobe, it’s again the combination of technology and business development which I manage as the European representative of Adobe HQs in California, as strategic alliances director with 3 representative industries leaders, BBC, Bertelsmann (RTL, Grune & Jahr) and Publicis, with the vision to "change the world one screen at a time", thanks to the TV-PC-Mobile convergence with Adobe solutions.

Digital Business Designer (2012 to date)

Since 2012, I assist individuals and organisations willing to use digital as a lever for their development. I eventually replicated the model that my-coworkers at Adobe appreciated, of leveraging collaborative tools (unified messaging, unified communications, remote meetings solutions, online training…), on a daily basis and across multiple geographies (Europe, USA, India) during my 5 years with Adobe, to increase our efficiency and responsiveness, leveraging small teams of experts, and facilitating projects' crew on-boarding and off-boarding.

I also worked on the definition and pivot of business models leveraging Groupe La Poste assets, to create a platform which for a new ecosystem, and modernized the existing infrastructures.

Now, depending on your digital maturity, I provide operational advisory services combining 3 levers, which are attractiveness (using digital as a way to enhance value proposition and business models), differentiation (focusing on your clients emotional experience during all interaction moments and micro-experience with your brand and your products and services, to create enchanting experiences), and competitiveness (leveraging your ecosystem’s collective intelligence combined with economic intelligence, to empower you).


Let's connect!

Should you wish to engage with me to discuss the challenges you’re facing and must address, understand how together we can save your time and money, and accelerate your adoption of digital to develop your business, use my presence on social networks (Twitter / Linkedin), the information curation I produce with the social magazine Flipboard, and/or contact me via the form below, or by email...